I understand but the Chinese must also look at the actions of the other side. If India did not announce or recognize its dead, perhaps China should not have done so either. But since India did this and China did not, now India has another PR card up their sleeves in the form of the Chinese are hiding their casualty count, which is technically true. Why do PLA soldiers who get killed in accidents get recognized but those killed by enemy action do not? Of course you serve the country, not for recognition, but when other soldiers die under different circumstances (e.g. plane crash), they get recognized by state media while if you die fighting India, you do not. This makes absolutely no sense to me at all.
If you haven't read enough Western or Indian media yet, they ALWAYS spin it negatively against China, period. They don't give China a benefit of a doubt EVER, look how they reported on Wuhan lockdowns at the early days. Even Indian medias are saying China was violating human rights with lockdowns, and how many lives has China saved with it?