I’ve heard about the marketing criticism, since it seems they haven’t done a good job at marketing their products and brand properly unlike say Xiaomi who despite being a very new player of barely 2 years in the industry has already established a clear lead in brand image and secure far more demand and loyal customer base than she can even supply. Guess this can be a good lesson for others as well.In fact, China's overall electric vehicle sales data for February also showed a significant decline. BYD primarily sells affordable vehicles, making it highly sensitive to policy subsidy reductions, hence the pronounced drop. Of course, I partially agree with your point that BYD does indeed have some issues.
One issue is that BYD is preparing for a major model overhaul this year, with significant performance improvements expected. As a result, prospective BYD buyers are holding off on purchases until the new models arrive. Another point, often discussed in domestic Chinese discourse, is that BYD faces challenges in product design and marketing execution. These include perceived unattractive styling, lack of high-range battery options, lagging autonomous driving capabilities, and struggles to establish a premium brand image. However, these criticisms are largely subjective, making it difficult to definitively judge whether BYD has handled them correctly.
The only thing I heard about product design criticism from BYD is that they have a fairly bland/ generic and uninspiring car designs apart from Tai7/9 . Not sure how true that is though.