New Energy Vehicles (NEVs) in China
- Thread starter supercat
- Start date
My commentary here on the blade 2.0 technology. It is quite impressive across the board.
China domestic market Feb 2026: BYD sales down 41% year-on-year.
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Wow…what’s going on with BYD in China recently? Their sales seem to be on a steep decline . Seems going forward they will have to shift their focus more and more overseas, that’s the area where their sales still growing very rapidly . In China, seems their sales have plateaued already . I can forsee a situation where BYD will be the first Chinese car maker who derives over 60% of their sales outside their home market a few years from now if current trend holds.
I disagree. Theres something BYD has been getting wrong, since other EV makers like a Xiaomi, Geely , leapmkotor etc haven’t witnessed any such steep decline as BYD, in fact their sales have even increase despite market decline . So question is what is BYD getting wrong in China ?
In fact, China's overall electric vehicle sales data for February also showed a significant decline. BYD primarily sells affordable vehicles, making it highly sensitive to policy subsidy reductions, hence the pronounced drop. Of course, I partially agree with your point that BYD does indeed have some issues.
One issue is that BYD is preparing for a major model overhaul this year, with significant performance improvements expected. As a result, prospective BYD buyers are holding off on purchases until the new models arrive. Another point, often discussed in domestic Chinese discourse, is that BYD faces challenges in product design and marketing execution. These include perceived unattractive styling, lack of high-range battery options, lagging autonomous driving capabilities, and struggles to establish a premium brand image. However, these criticisms are largely subjective, making it difficult to definitively judge whether BYD has handled them correctly.
Please don't jump to conclusions if you don't do your research properly.
Have you done research on BYD target consumers? Upcoming line up products? Which income level people buy their vehicles?
I can tell you one thing, BYD largest target consumers are not the same ones that buy Xiaomi, or nio or zeekr.
Fyi Geely non premium ev actually saw a decline in February as well, not as much as BYD but they sell less than BYD in that segment overall. In line with overall market changes.