The only reason why they picked Robert Pattinson to be Batman is hoping they can get the Twi-hards to go watch it. It's ironic because women are always saying movies made for guys are dumb yet young female fans aren't even interested in any sort of story. They watch movies just for the star. The backlash against Star Wars shows how longtime Star Wars fans aren't as loyal in the eyes of studios. There's less risk banking on a popular star with a proven fanbase than writing a good story as important to the success of a movie.