Haier doubles down on Mini/Micro LED technology
According to Display Insider, Haier intensively promoted its Mini/Micro LED layout in June and July.In terms of Mini LED, Haier not only completed the launch of its Mini LED high-end product matrix in the Philippines, but also reached a strategic upgrade with Abenson, the largest local channel partner. The two parties will work together to accelerate the penetration of the high-end TV market.Data shows that Haier's business in the Philippines has been growing rapidly for eight consecutive years, with revenue up 21% year-on-year (TV category up 58%) in the first five months of 2025. The flagship True Color Pro series is equipped with micron-level Mini LED backlight, which achieves high contrast and brightness through zoned light control, and integrates 4K HDR and smart home compatibility, consolidating high-end competitiveness.

In terms of Micro LED, Qingdao Haier Multimedia and Chenxian Optoelectronics signed a strategic cooperation agreement in June, aiming to accelerate the large-scale application of TFT-based Micro LED technology in the display field. The core cooperation focuses on the exploration of high-end commercial displays and TV sets.
Based on Chenxian's TFT-based Micro LED core technology, the two parties will prioritize the high-end commercial display market and integrate diversified solutions including traditional LED to quickly enhance Haier's commercial display product strength and market coverage. In the next three years, they plan to launch a variety of customized products. Together, they will develop Micro LED TV sets, plan to create differentiated experiences in home theaters, professional displays, and ultra-high-definition audio and video scenes, and open up future TV growth space.To ensure the implementation of the strategy, the two parties have established a regular coordination mechanism, carried out in-depth cooperation around product planning, brand linkage and channel construction, and jointly promoted the process of technology commercialization.