Got another article as Samsung regains the smartphone crown from Huawei, Xiaomi moves into third overtaking Apple.
This chart tells a bigger story. Samsung took a bigger jump than Apple with a recovery of 47% over Apple's 11%. But Samsung's 47% is dwarfed by Xiaomi's 75% boom. The biggest gainer is Realme with an astounding 132% growth. Other than Huawei, all the Chinese brands including Lenovo has grown, with Lenovo at 37%. I find this interesting that Apple has in fact the lowest growth of all the top 10 manufacturers. My theory is that the growth isn't in the flagship but in the low and midend. I posted before that Samsung has gone back to a Chinese ODM to manufacture its low and midend. This also bodes well as Android as a platform.
I find it funny here that fifth, sixth, and seventh spots --- Oppo, Vivo, and Realme --- are but three brands of the same company, BBK Electronics. Combined, they make up 76.8 million phones, which makes BBK in reality, the second biggest smartphone company. Tecno is a brand that started in Shenzhen and is making inroads among countries like India and Pakistan. Overall six of the top 10 brands are Chinese, and likely a major, if not majority portion of the 'Other' category, which can include other Chinese brands like ZTE Nubia, OnePlus, TCL, and Meizu. Some others of the 'Other' category can include Sony, Asus, HTC and Nokia.