The insistence on ideological purity over actual incompetence WILL cripple the Chinese propaganda wing. This isn't something that can be quibbled over or navigated around. This is absolutely mandatory. It is clear to me that the current Chinese propaganda wing has no understanding of how to navigate around the space of western discourse. If China is to ever have an effective propaganda wing, this is a weakness that can't be allowed.There are some interesting suggestions here, but the idea of sending students to the heart of the West's ideology mills is a non-starter. Still, overall there's some potential.
When American and European companies come over to China, do they demand that the Chinese bend their culture and laws to suit their way of doing things? Of course not. They hire on consultants familiar with the Chinese way of doing things so they can build themselves up as effective institutions. If China wants to be able to communicate with the outside world, they need staffers that can speak the language of the western political discourse.
All of this is precisely why it is so absolutely vital that China, if it wants to compete effectively in the propaganda-sphere, learns how to speak on the subject. They need people familiar with the western mindset. They need people who can take Chinese policies, philosophies, and actions and sell them to a western audience. Doing this successfully will weaken the resolve of especially European countries and make them much less likely to interfere with Chinese affairs. Continuing to fail in this space means allowing America, and to a lesser extent the UK and Australia, to command the narrative and rally nations against China.I've come to the conclusion that the CCP's bad PR is really a genetic flaw. It has to do with the CCP's origins as a revolutionary movement and the obsession with secrecy embedded in any revolutionary movement's DNA. After all, any revolutionary movement that was too loose with information wasn't long for this world, the ancien regime's security apparatus was soon at their throats. This quite admirable trait has remained preserved with the CCP all these decades later.
Unfortunately, it also means that the CCP doesn't and can't ever have a comfortable relationship with the press as a liberal democracy can. Yes, that includes a captive press - the press is completely captured by the state in democracies, too. The thought of government officials sitting down with reporters and playing source is anathema to the CCP's core being. Furthermore, the CCP is a very hierarchical and siloed institution - you know what you need to know and nothing more. Even if you chanced upon a chatty official, he wouldn't have much to tell you about any bigger picture, just what his specialty is.
This is a vulnerability that is as crippling to China as a lack of a working stealth fighter would be. Is ideological purity worth Chinese blood?