Any. Literally anything. Right now if you are not Chinese, China can only throw money at you, but it has nothing to offer hearts and minds. The US doesn't have to compete, because no matter what crap values the US sells, there is not even any alternative offered by China.
Give me an example then.
Because I've already asked myself that question before.
And there's nothing that China can credibly espouse in terms of universal values, in the face of the US narrative.