This is indeed a rare, possibly none-existent attitude (being practiced) in China. Out of the Chinese people I know with the means to, they are on their 10th Rolex and CRAVE the new $20,000 "Hulk" or because one of their friends has a BMW X5 they MUST exceed them with a BMW X6. It's this attitude that separates wealthy Chinese from South Koreans and Japanese and partly why China, at least in the short to medium future, will not develop its own luxury consumer products outside of electronics, telecomm, and computing. Few if any significant number of Chinese people will support such businesses and even fewer foreigners will. Where Chinese maufacturing does win favour world-wide (despite name calling and soundbites) is in mass produced inexpensive stuff. I suppose money talks and as long as this money is made and properly invested, I couldn't care less that no Chinese luxury consumer brands exist. TaTa group owns Jaguar... money and military are the only tangible things of real worth to a country. Learned from the old colonial masters. Private property, laws that govern this, and the violent forces that enforce them.
Chinese people have been in poverty for so long I suppose and this whole spending should be a form of catharsis where hopefully the materialists eventually realise there is no pot of gold at the end of this shopping spree rainbow but a pot of shit. Material wealth beyond a certain point of diminishing returns does not bring satisfaction, if anything it robs people of it like so many cults/religions/movements have spouted along history. Of course you're right too and I agreed in my post that there is still some point to all the spending. It's just being directed in less than ideal places. No one's got this right though and each society deals with their own demon in this respect. Soon enough we'll have consumed our way into the abyss, surrounded by discarded plastic while fighting over the last shred of breathable air, drinkable water, and burnable fossil. Now if the STEM people around the world could lead it, there may be a hope for all of us. Unfortunately rather than actual progress and cooperation, we've got this whole thing and finger pointing. Evil doesn't recognise its own reflection in the West and through their arrogance and inability to think as a group, we're all being steered towards serious confrontations. When I was younger, I actually believed the drivel about China being some antagonist in all this, somehow... because the narrative isn't questioned and devilishly manipulative, until I noticed and realised the truths. I guess it was easier to blame China for every associated ill. Different race, nationality, political structure, and China itself is far from perfect like every other society and people. It's all so easy and comfortable to have a "satan" figure conveniently placed to explain everything away.
Both you and manqiangrexue have hit the nail on the head. Considering that there are over 50 million members of the Chinese diaspora, and the fact a good proportion of members in SDF are likely to be overseas Chinese, we should also consider our own massive purchasing power to help change economic attitudes/perspective both outside of china and even within china.
Many of us are now in highly successful careers in the west, and to be honest, I'm not going to stop consuming just because of COVID/trade war. But I've shifted my spending so this year, I purchased a Lenovo Thinkpad X1 to replace my old Dell, I've ordered a One-plus to replace my iphone, and I am seriously considering the Polestar 2 once its available in Canada, even though my current Acura is only 4 years old. Ideally I would like to buy electronics from Huawei and an EV from xpeng (china's Tesla), but they are not widely available in North America. If you also consider the impression Huawei and xpeng currently conveys in the west, there is much more blowback than if you try to buy goods from "safer china" brands like Lenovo, One-Plus, Polestar/Volvo. Its easier to change westerner's narratives/stereotypes if you sport these brands, since they aren't clouded by as large negative perceptions.
Totally agree on the thousand dollar bags being worthless blood-suckers of the economy. Side-rant: as one of the "positives" of COVID-19, I convinced my girlfriend to sell one of her LV bags. I committed to buy her a T97 rifle with tricked-out holosun accessories for her birthday this August, since we both got our PALs back in Feb and this would make a nice get-out-of-COVID present. To be honest... I just wanted to spend at least ~$2,000 on a firearm so that I didn't look cheap, but its hard to do that with chinese firearms, and Trudeau did forget this gun in his firearm ban. Its nice "reparations" for convincing her to give up the LV.
Many times we talk about a need for people in china to change their mentality to stop blindly pursuing western luxury goods. Considering these people have more familial/business/civic ties to overseas diasporas than the average person in China, overseas chinese have an excellent opportunity to "virtue signal". Imagine a meeting of a middle-management executive in Beijing with a chinese-canadian business owner in Toronto, and the first thing he sees is the canadian picking him up at the airport in a Polestar 2. The executive knows damn well a person driving a Polestar 2 could have just as easily bought a Benz/BMW/Audi. Sitting in that Polestar 2 halfway around the world for 30 minutes probably convinces this businessman more than any online forum or Xinhua news-piece that chinese products are as good as any and that "china has arrived". Those are the types of occurrences/instances that tank sales of foreign luxury cars in china the moment the executive landed back in Beijing...