Lethe
Captain
It should be noted that at least half of Toyota's 2026 deficit YTD is attributable to RAV4 supply dwindling in the lead-up to the model changeover. For Q1 2025, RAV4 was the nation's best-selling vehicle with 13,800 sales. For Q1 2026 RAV4 recorded a mere 3,842 sales. April was the first month of availability for the new RAV4 and it immediately returned to being the nation's best-selling vehicle.
That said, the RAV4 changeover clearly does not account for the entirety of Toyota's decline YTD and they are not immune to increasing pressure from Chinese marques, even if they are better positioned than other Japanese brands here to weather the storm. It will be interesting to see how Mazda's electric vehicles from their joint venture with Changan, 6e and CX-6e, fare when they launch here in the coming months.
An addendum to my previous post: I forgot to include Seal 7 on the list of upcoming BYD models here.
That said, the RAV4 changeover clearly does not account for the entirety of Toyota's decline YTD and they are not immune to increasing pressure from Chinese marques, even if they are better positioned than other Japanese brands here to weather the storm. It will be interesting to see how Mazda's electric vehicles from their joint venture with Changan, 6e and CX-6e, fare when they launch here in the coming months.
An addendum to my previous post: I forgot to include Seal 7 on the list of upcoming BYD models here.
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