Wasn't Sony like one of the best names in TVs.... What happened?
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- Thread starter bd popeye
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This means China should take deeper deliberations regarding the sale of the J-35AE to the UAE.
They still are/were...
A little history from my understanding.
They basically missed the boat on flat panels because of their dominance with the Trinitron CRT line (and Wega which became Bravia).
On top of this, all Japanese manufacturers made a wrong bet that the superior picture quality of Plasma would beat LCD... In case you didn't realize, it didn't. LCD quality was good enough and much thinner/lighter/cheaper... Where are Pioneer and Panasonic TVs now? Basically a preview of what was to come.
Koreans made a big bet in the 90's to throw all in on LCD. Soon they basically took over the computer monitor market all to themselves. Japanese companies were the early leaders in LCD, but did not scale the technology to meet the cost. LG and Samsung soon grew the panel size to take on the TV market. In the background, Taiwanese and mainland companies lurked to create lower cost panels.
Sony soon had to source their panels from Samsung (another "Joint Venture") which eroded their profit margin. As a result, they pushed further into the high end and soon abandoned the mass market.
The Koreans made another bet to go all in on OLED. In the meanwhile Chinese LCDs improved in quality significantly. Sony would source OLEDs from LG for the highest end XBR lines (Their brand for their highest end TVs dating back to CRT) and LCDs from Chinese suppliers like TCL/CSOT for their mid-range models. Sony maintained their own tuning/processing which is still considered the best in the market.
However, this niche is too small. The Chinese makers have invested in building their own brands significantly. Hisense and TCL have made huge inroads and have taken over that upper mid-range. Hisense is threatening with even greater confidence, selling multiple products in the >$5000 display category including Laser projectors and a $30,000 MicroLED TV. LG has a good chunk of the premium market for themselves, and if not selling their own brand, supplies all the large format OLEDs to the other brands. What room is left for Sony? They must have seen the writing on the wall themselves.
Source(s): Trust me bro
Saudi and UAE are now advanced enough that they can manage two competing camps in global south and
considering India size UAE need to be allied with India to have deeper understanding of India. .
We've discussed this countless times already.
European elites are deeply in bed with American interests. Their power, their wealth, their prestige are all dependent on the US financial & geopolitical status quo; and on top of it, the CIA likely knows the skeletons in their closets and can black mail them.
They will never defect to China, because China cannot and will not offer them the same things. It goes beyond simple "white supremacy" (though that is certainly a factor). Racial loyalty alone cannot explain the degree to which European elites are willing to bend over to the US - after all, the US isn't doing the same for them. But what can explain it is a system of vassalage, by which European elites derive their legitimacy and status from US patronage in a fundamental way.
There are analogies to Chinese history. The Western Zhou Dynasty especially, where the power of the various regional lords derived from the Zhou King and his investiture. And of course, it has analogies to European history, where the decentralized feudal system lasted a lot longer, arguably to the modern day.
For European elites, losing US patronage is tantamount to being kicked out of the Western ruling caste and becoming a pariah - a status no European elite can afford because it is the equivalent of political and financial suicide. Chinese investiture can never replace it, in the same way that a Chinese lord could derive no legitimacy by pledging to the Xiongnu - quite the contrary, he'd be ostracized and soon deposed. The only way pledging to the Xiongnu would ever work is if the Xiongnu actually went and established a legitimate dynasty in China. Just the same, European leaders would only be willing to swap the US for China if China took over the US global empire with all its institutions and systems, which is probably never going to happen.
The joint statement says the JV to have the "leading display technologies and cost efficiency in production" from the TCL side. I think it means that Sony admits defeated because it can no longer compete in making the LCD screens of the next generations.
Become Genghis Khan. Got it!
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