Amid a crisis in recruitment, the U.S. military has found a new way of convincing a war-weary Generation Z to enlist: thirst traps.
Chief among these attractive young women in uniform posting sexually suggestive content alongside subtle (and sometimes not-so-subtle) calls to join up is Hailey Lujan. In between the thirst traps and memes, the 21-year-old makes content extolling the fun of Army life to her 731,000 TikTok followers. “Don’t go to college, become a farmer or a soldier instead,” she instructs viewers in a recent video.