cognitive dominance is when you can just drop some ~~~words~~~ out your rear end and everyone else would fight tooth and nail in the mud over what it might mean...
the objective of buzzspeak is always whatever makes your product look the best. if you even think about 5thgen-this-or-that you start engaging with marketing objectives, not engineering objectives. don't promote lockheed's little marketing schtick because it isn't even real. they made it up, they get to change it whenever they want to. again: don't make an appeal to authority by referring to the marketer.
try this one simple trick that renders it useless: refuse to even engage with it. wasnt there a presentation earlier in this thread where the designer was like "americans come up with a bajillion names for their stuff but it's really just XYZ?" take a page out of the chinese playbook and cut out the bullshit. is it a cleansheet design with significant improvements in capability? ok name the specifics and just say that.
if we're lapsing into semantic fights its a sure sign that we dont know how the supercruise efficiency of chinese engines stacks up against american engines. the conversation stops at the words 'we don't know.'
the objective of buzzspeak is always whatever makes your product look the best. if you even think about 5thgen-this-or-that you start engaging with marketing objectives, not engineering objectives. don't promote lockheed's little marketing schtick because it isn't even real. they made it up, they get to change it whenever they want to. again: don't make an appeal to authority by referring to the marketer.
try this one simple trick that renders it useless: refuse to even engage with it. wasnt there a presentation earlier in this thread where the designer was like "americans come up with a bajillion names for their stuff but it's really just XYZ?" take a page out of the chinese playbook and cut out the bullshit. is it a cleansheet design with significant improvements in capability? ok name the specifics and just say that.
if we're lapsing into semantic fights its a sure sign that we dont know how the supercruise efficiency of chinese engines stacks up against american engines. the conversation stops at the words 'we don't know.'
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