Lethe
Captain
BYD was Australia's #2 best-selling vehicle brand for the second month in a row, finishing with 8211 sales for the month of May, plus 498 sales for Denza. Even excluding Denza, this was BYD's highest selling month since launch in Australia, eclipsing previous record from June 2025.
This moves BYD into #3 position YTD in what is a tightly packed field beneath Toyota:
1. Toyota 76,017 sales, down 31% YTD
2. Kia 33,841 sales, down 2% YTD
3. BYD 33,454 sales, up 155% YTD
4. Mazda 33,224 sales, down 27% YTD
5. Ford 33,115 sales, down 15% YTD
6. Hyundai 32,110 sales, up 5% YTD
Numbers courtesy of .
With the much publicised recent arrival of BYD's Zhengzhou Ro-Ro ship carrying ~5,000 additional vehicles, it seems likely that BYD will carry forward its sales momentum from recent months to finish as Australia's #2 brand for H1 2026, which would be an astonishing achievement.
(I'll do a more detailed writeup for the quarterly results next month, but suffice to say that China Inc. is flying while Japan Inc. is collapsing before our eyes.)
This moves BYD into #3 position YTD in what is a tightly packed field beneath Toyota:
1. Toyota 76,017 sales, down 31% YTD
2. Kia 33,841 sales, down 2% YTD
3. BYD 33,454 sales, up 155% YTD
4. Mazda 33,224 sales, down 27% YTD
5. Ford 33,115 sales, down 15% YTD
6. Hyundai 32,110 sales, up 5% YTD
Numbers courtesy of .
With the much publicised recent arrival of BYD's Zhengzhou Ro-Ro ship carrying ~5,000 additional vehicles, it seems likely that BYD will carry forward its sales momentum from recent months to finish as Australia's #2 brand for H1 2026, which would be an astonishing achievement.
(I'll do a more detailed writeup for the quarterly results next month, but suffice to say that China Inc. is flying while Japan Inc. is collapsing before our eyes.)
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