The fact that the demo video Lovart ai uses to exemplify their use case looks eerily similar to trending faux commercials that I have seen on X/Twitter for other gen-AI video production tutorials makes me do a double take.
For example, here is a tweet showing how to use VEO3 to do the exploding box demo commercial:
I don't know if that was the video that started the trend (likely not), but now every social media platform is clogged with copy-cats claiming this or that softwear app can do something that KLING or VEO already does, it's just rediculous.
I am really sceptical about whether a lot of the "innovative" AI startups we regularly read about are actually innovating anything at all, or are they just coming up with new ways of rebranding exisiting off the shelf and open source tech to appeal to increasingly specific market segments. After all, they know that in the rush to go "AI-first" they can count on a certain amount of FOMO to drive consumption.
And legitimate copycat companies are one thing, but then I also suspect the same companies of rebranding themselves just to preempt potential competitors. After all, creating the illusion of product diversity is a big part of all aspring monopolies, so how many of the startups we are going to see are really owned by the same parent companies just slapping on a slightly modified logo and user interface that puts the same buttons in a different order?
We see this in almost every other industry, so why would AI be any different? Realme, Oppo, Vivo, OnePlus, and iQOO are really all just remarketed from BBK Electronics. Audi, Lamborghini, Porsche, Bentley, Bugatti, Skoda, and Volkswagen are all owned by the Volkswagen Group. I predict the real AI giants will use the EXACT same cognitive tactics you see with other products around price or quantity anchoring, decoy pricing, illusion of scarcity, etc. to make users think they HAVE to have subscriptions to multiple AI tools that all do roughly the same thing if you know how to use them.