Imo Americans are not really that individualistic at all. They have an aversion to "communist" stuff because they have been implanted with pavlovian triggers against certain phrases.
For example, many Americans would react with outrage if asked to give up something "for the union". But if you just asked them to give up something "for the company" they would happily do it.
Americans are very willing to tolerate personal discomfort for the greater good of the group, as long as you present the idea to them in the language they like. Just look at COVID19 as an example. It was accepted that "keeping America strong" and "the economy" was acceptable even through many people lost lives or suffered long term sickness.
Americans are basically right wing, national level collectivists. Mainland Chinese are family level collectivists or neutral individualists, looking mostly out for the "in group" rather than everyone in the whole society.
I think the true extreme individualists are only ones like HK Chinese, they literally don't care about the bigger picture at all and only about personal comfort (broadly speaking). And obviously that's not a desirable trait.
Americans are extremely individualistic in their consumption patterns, only; with each person consuming as many categories of good as possible. However, what they consume is wholly driven by psychological conformity. So, even tho’ everybody has everything they want, they all want the same things. In their knowledge, beliefs, perspectives, experiences, desires, life-choices, et c.,
and, most importantly, in what they, independently, produce/create, Americans are as conformity-driven as any other. In fact, their extremely-individualistic consumption is an expression of this conformity.
Unfortunately, I see that this pattern is what’s most idealized by America admirers, globally, and I do see its influence in Chinese consumption patterns, as well. Although most folks, globally, are still primarily communitarian consumers, when it comes to such things as meals, cars, and homes, I do see a creeping cell-phonization of consumption patterns globally. And, remember, even telephones used to be communitarian commodities at varying levels of community.
We can look at this in two ways, at least. From one perspective, it’s good for business growth; from the other, we might question whether, or not, business growth should be the primary motivator of human activity, i. e., are we simply farm-animals for the farmer to fatten for the slaughter.
I’ve coined the term ’unitarian vs communitarian consumers“ for this dichotomy. My question is which of these actually empowers true individuals most and is better for society, as a whole.