Shashi Tharoor: Why nations should pursue "soft" power

Like I said, soft power is only discussed because of China. It's like during Copenhagen when the West declared China a superpower so they can tell China its role on what it had to do in the world. The same exact role when they denied the honor of being called a superpower thinking withholding it was going to manipulate China into doing its will. Soft power is the exact same tactic. They're trying to manipulate China by thinking it's valuable and they need it. When anyone talks about soft power, it's always about China. Mexico has more soft power than India. It's not even talked about. Just like Chinese soft power which is greater and more signifcant than India's isn't talked about because it doesn't serve their agenda to mention it. So why is Indian soft power talked about? Because it's about China. They think they're going to manipulate China into its will through envy over India. So it's not really about China gaining power which the big giveaway is they don't want China to have any kind of power in the first place.

The mistake is this is falling into the trap that Indians have caught themselves into. They only measure themselves against China. They're aiming low. China's success is due to going up against the top dog of the world. Why do we want China to follow in India's footsteps when they themselves have shown that tactic doesn't work? Indian "soft power" is not the same animal as American soft power. Following India's example is a trap.

Let's take the example of how Tharoor points to how Indian restaurants in Great Britain employ more people than the British mining industry. You know that's spin because why not compare it to the general restaurant industry in Great Britian? You think they would allow China to be a major employer in their country in the first place? That would never happen because of politics. So pursuing "soft power" where they have the final say says you're not the one in power. The ones that get to decide your success is where the power lies not getting approval from them.

You know, soft power as a concept ain't meant only to go against China. US, HK, Japan, UK, France, EU, Canada, India, Arab world, Thailand, Korea, and pretty much everywhere demonstrates soft power through the celebration of their cultures.

"For example, in 2007, CPC General Secretary Hu Jintao told the 17th Communist Party Congress that China needed to increase its soft power, and the US Secretary of Defense Robert Gates spoke of the need to enhance American soft power by "a dramatic increase in spending on the civilian instruments of national security--diplomacy, strategic communications, foreign assistance, civic action and economic reconstruction and development."

In 2010 Annette Lu, former vice-president of the Republic of China on Taiwan, visited South Korea and advocated the ROC's use of soft power as a model for the resolution of international conflicts.[1]"

I hope this demonstrates that soft power isn't a concept developed to bash China. It's something recognized and used by everyone.
 

solarz

Brigadier
HK action flicks and Jackie Chan only represents HK, which spreads more of HK culture and values. Furthermore, both HK action movies and Tibet have no direct correlations; HK is non-political by nature. Soft power is the demonstration of a nation's culture. Soft power tends to exert influences hard power can't, and attracts people to the culture. Someone mentioned charisma and that can be considered one of the best explanations in this forum so far. Finally, soft power was a very important component of Chinese history, as can be seen during Tang, the Classical ages, Song, Han, Ming, Qing. Even visiting the Forbidden Palace and the Great Wall is an attraction of cultural relics and values which defines as Chinese soft power. Soft power is meant to be attraction of what the nation is and to appeal to the world, and has no direct links to other political agendas. It's time we get that sorted out.

If that is the case, then where is the "power" component of "soft power"? Simply being "attractive" does not denote power in itself. Qing China was extremely attractive and appealing with its riches: did it have "soft power" then?

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"Soft power" means influence. The USA has a lot of soft power on the UK, but it's not because the Brits admire American culture. On the other hand, France has a rich history and culture, romanticized by almost every foreigner, yet how much soft power does France wield?
 
Is religion really a soft power? Remember that power means influence. What nation has gained influence by exporting its religion? Italy? Iran and Saudi Arabia share the same religion, but they hate each other's guts.

Does the Dalai Lama have influence? Or is he only a convenient pawn for already existing anti-Chinese powers?

As for popular rebellions like the "Yellow Turbans", it does not even apply to the topic at hand. We are discussing soft power in the context of international relations, not domestic affairs.

Religion is actually a type of soft power, and a very very important component. This is because by getting another culture to adopt to your religion, you can sometimes create alliances, but also strengthen cooperation through mutual beliefs(social psyc intergroup relations). Furthermore, they can be recruited to list under bodies/committees(christian world vs muslim world) or make it easier for your country to export your ideas to them as well and hope they bandwagon on.(global war on terrorism vs al-qaida..both are a clash of ideas of bipolar worlds. even crusades and jihad are examples)

Furthermore, nations gaining a similar religion will mean it's easier to spread some of your systems, ideas, and mechanics for them as they now seeing more common grounds and perhaps even the need to adopt some of your systems that are in place way before they are introduced to these new religion. Christianity's spread is a very powerful gesture around the globe. Sometimes we can even say that churches is almost like an unofficial consulate of where white people settlements would be, and also the most iconic thing representing them.

As for Dalai Lama's influence, he technically should be an religious icon, although he remains a very questionable figure.

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If that is the case, then where is the "power" component of "soft power"? Simply being "attractive" does not denote power in itself. Qing China was extremely attractive and appealing with its riches: did it have "soft power" then?

---------- Post added at 04:16 PM ---------- Previous post was at 04:12 PM ----------

"Soft power" means influence. The USA has a lot of soft power on the UK, but it's not because the Brits admire American culture. On the other hand, France has a rich history and culture, romanticized by almost every foreigner, yet how much soft power does France wield?

I think the power is the ability to attract people under your culture. I actually went to look it up in my textbooks in hopes of finding for you a "textbook definition", but I couldn't. Instead I had to rely on the mentions of soft power in 5 other courses I've taken.
Anyways, I think it goes both ways in terms of soft power. Cultural icons such as MTV, Hollywood, Lady Gaga, Cola, Mcdonalds, Harvard..etc, are all American soft power and cultural means that attracts people. These are things people around the world enjoy about the US(although I don't drink Coke anymore lol) and that is a demonstration of American success in terms of lifestyles, culture(films and music), education, freedom of press, etc. These makes America an attractive culture and place to be, which attracts visits, tourisms, and even people liking US. This also makes US easier to spread American ideas. This approach will then therefore be reaching into the people and into their culture to how they receive the US. With that said, soft power goes both ways. As for France, there's no lack of soft power there; it's also about how much effort governments attempt to push soft power. This can be in the means of Japanese ODA, Canadian peacekeeping and humanitarian efforts, US aid to places and cultural products, UK education and London tourism, France for cruisines and tourism and history, Italy for Rome and all, and the list goes on.
 

solarz

Brigadier
I think the power is the ability to attract people under your culture. I actually went to look it up in my textbooks in hopes of finding for you a "textbook definition", but I couldn't. Instead I had to rely on the mentions of soft power in 5 other courses I've taken.
Anyways, I think it goes both ways in terms of soft power. Cultural icons such as MTV, Hollywood, Lady Gaga, Cola, Mcdonalds, Harvard..etc, are all American soft power and cultural means that attracts people. These are things people around the world enjoy about the US(although I don't drink Coke anymore lol) and that is a demonstration of American success in terms of lifestyles, culture(films and music), education, freedom of press, etc. These makes America an attractive culture and place to be, which attracts visits, tourisms, and even people liking US. This also makes US easier to spread American ideas. This approach will then therefore be reaching into the people and into their culture to how they receive the US. With that said, soft power goes both ways. As for France, there's no lack of soft power there; it's also about how much effort governments attempt to push soft power. This can be in the means of Japanese ODA, Canadian peacekeeping and humanitarian efforts, US aid to places and cultural products, UK education and London tourism, France for cruisines and tourism and history, Italy for Rome and all, and the list goes on.

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France is the #1 tourism country with 76.8 million visitors in 2010. USA is #2 with 60.88 million, and China is #3 with 55.67 million. Does this mean France has significantly more soft power than the USA, and China is almost on par with the US in terms of soft power?

Like I said before, what do you mean by "soft power"? If you say "the power to attract people under your culture", does that mean visiting or permanently living in your culture? If the former, then France is the most powerful nation (softly) on Earth. If it's permanent living, most people don't immigrate for cultural reasons.

Why exactly is the power to spread your culture important for nation-states? I can understand its importance in the grand scheme of things, but why should nation-state actors wish to pursue such a goal? Aside from tourism dollars, are there any tangible benefits to spreading one's culture? The Han practically assimilated their Manchu conquerors, but until the Xinhai revolution of 1911, they were still more or less 2nd-class citizens in the Qing Empire.
 

no_name

Colonel
I think we need to make distinction between adoption of a popular custom originating from a particular country/civilization and equating it with the soft power of that country. It is very different.

Just because everyone today wears suit does not mean the original country where the suit came from wields significant soft power. In fact it is the widespread adoption of suit by the western countries which wielded soft powers that the suit becomes popular.

And when someone sees suits today, what does he think? Western civilizations.

What soft power is, is the suggestion of the hard power that backs it up. No hard power, no soft power.

Soft and hard power represents different forms of the same thing. Hard power is the entity itself, soft power is the surface it takes on, the face that is shown to outside.

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And in fact as the margin between China and west narrows in the hard power respect, you'd start to hear 'soft power' being emphasized more and more. Except that 'soft power' they speak off is not the real soft power, real soft power is just another facet of hard power.

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Soft power is the ability to make other country do things according to your rules without the use of hard power. Hard power the the means you have at your disposal to force things your way when soft power fails.

We should not confuse popularity with the amount of soft power. US is pretty unpopular in many countries, that doesn't change it's soft power status.
 
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France is the #1 tourism country with 76.8 million visitors in 2010. USA is #2 with 60.88 million, and China is #3 with 55.67 million. Does this mean France has significantly more soft power than the USA, and China is almost on par with the US in terms of soft power?

Like I said before, what do you mean by "soft power"? If you say "the power to attract people under your culture", does that mean visiting or permanently living in your culture? If the former, then France is the most powerful nation (softly) on Earth. If it's permanent living, most people don't immigrate for cultural reasons.

Why exactly is the power to spread your culture important for nation-states? I can understand its importance in the grand scheme of things, but why should nation-state actors wish to pursue such a goal? Aside from tourism dollars, are there any tangible benefits to spreading one's culture? The Han practically assimilated their Manchu conquerors, but until the Xinhai revolution of 1911, they were still more or less 2nd-class citizens in the Qing Empire.

From here, we can say that France soft power comes more from tourism, and that's one success for France. But of course other things aside will also be the volume and the spread and such. Something we kinda forgot about France would be its multiculturalism and maybe other ideas, but these can be because also to do with the place of France in comparison to US and certain others. Regardless, they do have their own approaches of soft power. Actually, I also do think that visiting and living are also considered as a type of soft power as people are willing to migrate due to their perceptions of the countries' various aspects or values. Actually you're also wrong about "not for cultural reasons". While there can be many reasons, one of the aspects will be multiculturalisms or certain aspects of the country that appeals to the immigrants(otherwise they won't even move at the first place). In fact, this is also a phenomenon found in many advanced democracies(source: textbook.), which includes aspects of the country, including political, societal, and cultural values. One of the tangible benefits can include creation of satellite states such as USSR, or allies in other countries. The spread of your way of life and values will ensure survival of this value/culture from extinctions as well as fostering alliances and to be in line with your countries' values. Once adopting your systems this will/may mean easier access for you in terms of resources or power that are now no longer constrained within your borders. Your power, influence, and stretch of policies has now encompassed that state and go beyond to the next frontier. In some sense this even makes your agendas more legit because your success may also mean bringing benefits for their way of life too.(Let's consider the whole story of Muslim struggles vs Christianity, where the slogan has often been about American Imperialism out to wreck the Islam culture)

The examples of using Qing is very off-topic actually because this doesn't define or explain anything about of soft power. This is merely the whole melting pot vs mosiac thing.
 

solarz

Brigadier
Actually you're also wrong about "not for cultural reasons". While there can be many reasons, one of the aspects will be multiculturalisms or certain aspects of the country that appeals to the immigrants(otherwise they won't even move at the first place). In fact, this is also a phenomenon found in many advanced democracies(source: textbook.), which includes aspects of the country, including political, societal, and cultural values.

Have you considered the fact that your textbook may be biased? While they would love to have you believe that people come to Canada for its multiculturalism and democracy, the simple fact is, the vast majority of immigrants are here for economic reasons. Most first generation immigrants will tell you that they don't even like the Canadian/Western culture. To them, it's something to be endured rather than embraced.
 
Have you considered the fact that your textbook may be biased? While they would love to have you believe that people come to Canada for its multiculturalism and democracy, the simple fact is, the vast majority of immigrants are here for economic reasons. Most first generation immigrants will tell you that they don't even like the Canadian/Western culture. To them, it's something to be endured rather than embraced.

I have both considered and know that these textbooks will still pertain certain elements of bias in them, despite their best attempts to hide or remove such. Anyways, for me when I learn, I'm there to extract information and to think critically of elements and see whether they apply. This especially goes for humanity sciences and stuffs like political science, international studies, etc. This is because there's no deductive answers (like in logic and math, which are still constructed by human) and even less inductive elements(found in conventional hard sciences), therefore their methods tend to be through comparative methods, which means it's still hard to control all the variables to find the IV(independent variable), DV, control, etc. For things like humanity and culture, there's way too many variables, from psychological to social psyc to sociological to anthropological, philosophical, geographical..list goes on. With that said, there's a need for us to use constructivist and critical approaches in facing these questions.(Hence critical studies and constructivism becomes even more useful somewhat)

Anyways, I won't absorb it all without questioning, although I will say that the textbook did offer a lot of insights to things we won't notice too much of conventionally. Regardless, there's still some bias elements that I predicted will occur, such as greater favor towards democracies generally.

Anyways, I do agree that economic reasons are almost always one of the factors(which of course also allow the leads to stable life), while culture-wise it may always different. Despite so, we do have to credit Canada for being able to accept differences in idea better than some other places. Canada may not be perfect, but still much better than most others. As for immigration thing, I'm also a first-generation myself, so I understand what you mean. I don't dislike Canadian culture, but I'm not completely "washed" and still prize my own cultural background values. I'm one of those who still calls myself "from Hong Kong" and considers myself from there, while also taking up dual identities and appreciate what Canada is, of course.

The thing with first generation immigrants will be that the story varies for everyone. It has to do a lot with cultural shock and differences from their primary vs the new place, therefore integrate or assimilate or isolate, are hard to measure and varies. The only thing that can be said about this (that social psychologists have uncovered) would be that if the new culture is more welcoming, integration is often better and easier. Facing conflicts will lead to isolation or even resistance.

Regardless, I appreciate your reminder.
 
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AssassinsMace

Lieutenant General
Soft power comes in a vast number of forms. The problem comes when one is only promoted as if none other exists. To say you have it is to say others don’t. And that’s what all this comes down to. If it’s suggested that China must do this or that to get it is to say China doesn’t have it. If it’s acknowledged that there are many different kinds of soft power, why is it this one so important? Much of what Tharoor points about how remarkable India is can be said of many other countries as well. It’s just they don’t get the media attention because all those other countries aren’t being put up as a model opposing China.

Is soft power a popularity contest? Does China need to get people to like them more? Does popularity come by merit alone? Popularity is heavily influenced by politics. Like I mentioned before actress Shirley McClaine promoted Chinese culture decades ago like she does with India today. But today McClaine is a big critic of China. China was worse back then so merit don’t mean anything when politics has influence. When people want to hate you, they’re going to hate you. So don’t bother wasting time thinking you can convince them otherwise. If China is a failure in the popularity contest, then to believe so is an admission that the Western opinion is the only that counts and this is all about appeasing them. The BBC’s own annual report on global favorability ratings shows China scores high with the majority of the world. China’s need to acquire this version of soft power because a small minority doesn’t like China? It’s another deception because it’s not about what the world wants. It’s about they want for their own self-interests.

I’ve been reading up on soft power and there seems to be the commonality that soft power is getting what you want from others without coercion. Well then look at the long list of countries that don’t have soft power over China because everything they do to get China to follow is by coercion whether it be economic or military threats. Many critics of China see cooperation in general as weakness which is why they don’t care nor consider what China wants. Cooperation is the backbone of soft power.

Want an example of Chinese soft power that you’re seeing at play today and growing? Hollywood is a major major major tool of Western soft power. Hollywood is lusting to get into the China market because it has become a major box office source of revenue. It’s been talked about before about the Red Dawn remake saga. The sale of MGM studios, producer of Red Dawn, was hung up because of fear of how China was going to react to a movie where China invades the US in the remake. They then spent a million more dollars changing though CGI the Chinese bad guys into North Koreans. All this was done without any Chinese government official saying a word about it. No coercion involved. Hollywood needs China to make money in the box office and Chinese money to make all those expensive movies. And you don’t think that influences activist Hollywood actors in fear of not working in Hollywood anymore because they’re too much of a risk?

Real soft power comes when they need you not the other way around.
 

Kurt

Junior Member
Is religion really a soft power? Remember that power means influence. What nation has gained influence by exporting its religion? Italy? Iran and Saudi Arabia share the same religion, but they hate each other's guts.

Does the Dalai Lama have influence? Or is he only a convenient pawn for already existing anti-Chinese powers?

As for popular rebellions like the "Yellow Turbans", it does not even apply to the topic at hand. We are discussing soft power in the context of international relations, not domestic affairs.

People are learning Chinese voluntarily because of the soft power of the ancient Chinese culture. There are few people learning Chinese because they consider their military hard power. Just as an example.

Islam started out because of the convincing soft power that enabled to convert people voluntarily, Christianity worked along the same lines. Sooner or later, involuntary conversion by the use of hard power started and the Yellow turbans are an example, well known to Chinese, how this mechanism works. For the mechanism it's irrelevant whether it's within a large country or between smaller countries/tribes. China is one country, but it's so large that many groups live within it that do have a lot of differences. During the Yellow turban time China quite correctly realized their position with fuzzy borders and lands with differing degrees of autonomy, that's why China sees themselves as land in the middle. This view has shifted from degree of autonomy to degree of ideological influence, begun during Mao as one of the leaders of the non-aligned movement. It has now shifted to other influences of the Chinese outlook on the world being adopted by other countries. That's Chinese soft power and because China never demanded magnificient tribute, China has always been a country with a very strong soft power in the region and in the world. At the moment, Chinese soft power on the West is in my opinion on a low while Chinese soft power on developing countries is on a high.

The Dalai Lama has charisma = soft power, that's why he is heard by many people. Invitations of the Dalai Lama are a way of sharing in the many sympathies he has. The problem with the profit derived from such invitations is the PRC backlash, so things have to be carefully balanced. If a group wants a confrontation with China, why shouldn't they reap as much soft power benefits as possible by inviting the Dalai Lama as frequent as possible?

Religion is soft power because it forms the way people perceive their world and makes it easier to share information with co-religionists. You have a misconception about it, you don't derive power from shared religion, but knowledge transfer and cooperation. A good example would be the rise of the West while their Muslim neighbours didn't have a chance to keep up. Part of the rise of the West were the religious wars between the Christian confessions during which each confessional group developed for example their own shared military system. The importance of knowledge transfer due to shared religion is why in pre-Communist times conversions of Russia to a different Chrsistian confession was a frequent topic. It was about better partaking in knowledge transfers (due to a shared outlook like the Protestant work ethic
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) and thus economic development.

Iran and Saudi-Arabia share a religion, but not the official state religious branch. Iran is Shia
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and Saudi-Arabia is Wahhabi Sunni
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with a large Shia group living on the land above the oil fields without reaping as much benefits as the Sunni or even Wahhabi. In Islam since earliest times the Shia and the Sunni have waged bloody wars against each other over the succession of the caliph and now about the usual religious nitpicking that is a typical attitude in all Western Eurasian religions and allows them to be even more hostile against differing branches of the same religion than against other religions. Things get more complicated because Saudi-Arabia is not only Sunni with a traditional (means things have changed in recent times)Shia workforce, like the other ruling classes of the Gulf Cooperation, but they are Wahhabi Sunnis. The Wahhabi are very aggressive Sunni religious warriors who want all Musilims to be like them because they consider everything else a gross violation of Islam, as bad as heathens (among whom they include the al Khitab
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despite the prophet).

The Wahhabi are at the core of the Salafist problem, because the Wahhabi are a group of Salafists with lots of money that enables them to give expensive mosques to Islamic religious communities that were very liberal in their interpretation. The upkeep of these mosques is expensive and requires more help by the wealthy Wahhabi, who in turn want to have some suitable religious teachers. Furthermore you get money for and advice about being a Salafist Wahhabi. These subsidies (and state-welfare exploitation in Europe) make it unnecessary to work for Salafists because they are very busy studying religious scriptures and enforcing their derived conclusions about behaviour according to their interpretation of the mentioned scriptures on others. The problem is similar, whether you insert Salafists or the Orthodox Jews of Israel. I'm very much in favour of making all these religious hotheads work in order to earn their living because I never had a problem with the few Salafists who did earn their upkeep by working. If you work and do have a strong moral believe you can be quite a benefit for your environment. If you just study and try to enforce your conclusions your a parasite and a nuisance. Thus the current soft power of Saudi Arabia expressed by the rising influence of Wahhabi inspired Salafism, and the terrorism of some members of this group, is based on their hard power of petro-dollars.
 
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