It is a recruitment video for the Air Force.
PLA Air Force news, pics and videos
- Thread starter Jeff Head
- Start date
It is a recruitment video for the Air Force.
Recruitment videos should avoid these science-fiction animations and stick to reality. Also, I don't understand the obsession they have with using english letters in a recruitment ad targeting the Chinese audience. It just seems cheap and very low quality, in spite of its animations. A good recruitment video has to give you the chills, this one doesn't and it just looks like a trailer for a bad science-fiction movie. Just my opinion.
AssassinsMace
Lieutenant General
There's a US army recruitment commercial when you see it looks like a trailer for a science fiction movie of soldiers fighting with advanced weapons and then they morph into regular US soldiers and the recruitment ad says this is not science fiction.
I guess it really depends on the audience. When I was a teenager I really dug a U.S. Marines ad where the soldier killed a giant lava monster thing. Keep in mind that most people watching the ads aren’t necessarily knowledgeable about military equipment.
AssassinsMace
Lieutenant General
Here's one for the Air Force.
Even tho it isn't my style, it still has a deeper meaning than just adding cheap sci-fi animations for the sake of adding them.
Plus, if they really want to add other languages apart from Mandarin, they could have gone the path of using: Tibetan, Mongolian or Uyghur. Unfortunately China these days adds English to everything just to make it 'cooler', when it has the opposite effect (or at least to me).
AssassinsMace
Lieutenant General
So it's about who has the better looking exaggerations. That wasn't the argument. It's charging something not real as being real. It's no different from a former moderator that complained similarly of how in a PLA recruitment ad where every soldier was of the same size and appearance as if it were unnatural. Then I pointed out a US Marine recruitment ad where they had a very cinematic shot from the air of US marines in the dress uniforms in a line on top along a ridge and they all happen to be the same size and shape. No different.
Agreed. I also don't think the CGI looks very good and the physics of how the planes move is reminiscent of some very early video game physics engines.
Then again I am assuming they didn't contract this out to some big VFX company did it all in-house?
I disagree. I think it's fantastic. Remember, the target audience is 15 year old teenagers, not mature adults. You may not find it great, but you're not the target audience. Plus they put Wu Jing there, and teenagers will go crazy over him.
Anyway you can't put Uyghur or Mongolian there. If you put a minority language, you have to put all of them. Otherwise you will be showing bias.