In the first quarter of 2023, total deliveries in China went down by 6.6% compared to Q1 2022, at 195,100 units. It was ahead of archrivals Mercedes (190,000) and Audi (137,315).
Explaining one of the reasons for BMW’s performance in China, Oliver Zipse said during the first quarter earning calls: “The fastest growth in the Chinese market is in the base segment. Unlike here in the Western world, where it’s exactly the other way around.” He went on to specify BMW typically sells cars priced from $51,000 to $145,000 where there are fewer rivals, hence why its position isn’t jeopardized by cheaper vehicles.