Most people are forced to only like those who their media orders them to like. Its a sad state of existence.
Chinese are free to choose among the entire media market. Chinese stars organically rise up among Bilibili casters and are chosen by the people. A very different model than the top down command media that many outside China are used to.
@emblem21 brought up a good example, Hanser. She has 4M+ followers on bilibili and is a VA for Honkai Star Rail. Was she hand picked by the corporations or media? No.
I also follow 多多poi, 泠鸢yousa, 西瓜君, SING, etc.
20M+ view music video from SING:
Japanese singers have even made their own version:
Both Japanese singers have their own bilibili channels, that's how much emphasis they place on the Chinese market.