The missile's image is clearly air-breathing hypersonic wedge shaped cruise missle. There is no other missile that fit this shape in public. Further more, the launch is at Mach 4, meaning the missile begin to accelerate from Mach 4. Hypersonic is defined as >= Mach 5. A missile that can only fly a slight bit faster than its carrier aircraft is useless.The section of the screenshotted article (which should be from an academic paper) only mentioned Mach 4. Any further parts from this academic paper which affirms that this is a hypersonic missile?
China in the 1960s tried to develop fighter/intercepter with top speed M2.6 and ceiling 26km. So at least 23 km is nothing extraodinary.Also, the stated release altitude for Mach 4 release speed is at 23 kilometers, which is over 75 thousand feet. I kinda doubt this number's veracity (unless the aircraft meant to release this missile isn't the J-36, but something else entirely?)
Is it J-36? There is a good chance. For high speed you need highly sweped wing which J-36 has. It does look so only because it does not have a long separate fuselage like conventional design. However, Mach 4 is a bit out of my imagination, 3 is something I would easily agree.