For some reason chinese automakers (not just the big 4) love to create a ton of shitty marques with multiple products in the same segment, degrading their ability to create a strong brand overseas
I can try to list a few factors that contribute to that phenomenon.
(1) As I mentioned in a previous post, each province and tier-one city is essentially its own economic eco-system, even though they are part of an integrated national economy. It sounds like a contradiction. But like many other things in China and as Chairman Mao said, contradiction is norm as well as opportunity.
(2) Even though west often says China has a long-term strategic plan, the history of China says majority of people and institutions have been short-term, because of their entrenched interests and self-preservation.
(3) The best group of people who have been creating and maintaining premium brands are jewish. If you compare thinking and action between the two people on branding, you may glean some detailed insights.
(4) The western MSM definitely is motivated to "抹黑" any Chinese significance, because that suits their short-term and long-term interests.
(5) The world has been brain-washed by the western civilization for 300 years. It is extremely hard for Chinese brands to educate those brain-washed people. Heck, still there are so many people in China are still buying German cars, Japanese cars or even Korean cars. As a car owner of A6 and LX470 and 4Runner of decades, I can tell you that establishing a premium brand against MSM brain-washing is an extremely difficult undertaking.
