There is something to be said about hiring the right people.Google is going to be extremely hard to beat due to its possession of the greatest data set in existence from its global dominance of search, video, and geographic mapping; and of course its tradition of investing heavily in R&D research. Meta really has no chance in general AI (too narrowly focused on social media) and should pivot to a domain it could dominate like chat bots, similar to Grok has done to create its own niche. As for Open AI and Anthropic, their main claim to fame is that they’re perceived to have a start up culture & can thus move faster towards AGI, but I think both will experience diminishing returns in the years to come as they will become resource constrained in multi modal models.
Google getting Demis Hassabis, will eventually be proven to be the best decision made. He is a good mix of leadership, AI research, and management. People like and want to work under not only a good leader but also an exceptional Nobel-awarded AI researcher
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Only thing remaining now, is to see who will will gain the edge, Gemini 3.0 or GPT5