If Zircon is a cruise missile run by a scramjet. Its speed will not decrease over time, since its constantly getting propulsion from the engine. This is also an advantage of a cruise missile over ballistic missile which only has a rocket booster and thus must slow down over time due to air friction.
Nowhere did I ever mention that the Zircon's speed will decrease over time. What I'm questioning is the veracity of the "Mach 9 throughout the entire flight" claim for the Zircon.
Speaking of ballistic missiles - The rocket booster is already providing very high speeds for the HGV during the boost phase, such that the HGV itself already has a very high initial speed during boost rocket separation.
Yes, the HGV will slow down to a degree during the "skip-jump" stage - But that's due to the HGV not carrying any propulsion system onboard. Air friction is still a factor, but much less so compared to flying in lower altitudes (which is what the HCM has to deal with). And depending on how the HGV does the "skip-jump" maneuver (Sanger/Qian Xuesen ballistics), the speed can fluctuate as well, though always sustained within a certain range.
You are also wrong that Zircon will be easier to intercept due to lower altitude. The reason missiles try to fly close to the ground is due to curvature of the earth preventing detection from the ground. So, higher the altitude, the earlier it will be detected and also at longer range. Thus, there will be more time to react before the missile hits the target. Longer reaction time means more time for whatever interceptor to lock in and get close to the coming missile.
I believe you have the wrong understanding on what "low altitude" means in Zircon's context.
The Zircon will never, ever be able to cruise close to the Earth's surface like what typical (subsonic) cruise missile does. Not even supersonic cruise missiles can do that without tearing itself apart. That means by default, HCMs need to fly high (which, for the Zircon's case, is claimed to be about 100 thousand feet, i.e. more than twice as high as commercial jetliners).
So you should tone down your assertion that HCMs can easily use the earth's curvature to hide itself and evade detection. It's not so much of a "super-duper-wow" factor you think it is.
Besides, you've been focusing too much on ground-based radar and sensor detections, while neglecting:
1. Aerial-based assets (AEW&C aircrafts and AEW drones), which expands their horizons and detection ranges much farther out than ground/surface-based systems by simply flying higher; and
2. Space-based assets (newer satellites), which is pretty much capable of registering and tracking those missiles as soon as they leave the launchers, negating the advantage of Earth's curvature. It's literally a top-down view, and is basically how the US's space-based BMD network works.
(Side Note: And guess who's pouring massive efforts into both these domains simultaneously?)
So, overall I don't think a missile like Zircon can be dismissed so easily. And we cannot say China doesn't need it. There are pros and cons to both approaches and Zircon approach of hypersonic cruise missile is also a very good option to have. The fact is, China is lacking that option due to maybe less ability to produce better quality cruise missile. We all know China's weakness in terms of producing Jet engines, which is exactly what a cruise missile needs. So, perhaps China is still behind Russia when it comes to producing this kind of advanced cruise missile. A gap they should try to overcome.
That's one bold claim.
Also, I'd rather be more reserved and skeptical WRT Russian claims regarding the Russian military than what China claims with the Chinese military.