My knowledge of Zeekr cars is fairly limited. However, based on my own observations—many people in the neighborhood near my home have purchased Zeekr cars—I can offer you a brief assessment based on what I’ve seen and on review reports.
In China, Zeekr is generally considered to be a higher-tier brand than BYD’s Dynasty and Ocean series (This is also due to BYD previously using its flagship models from the Dynasty and Ocean series to wage a price war), even though models in similar price ranges often offer comparable features and performance. The Zeekr brand has always marketed itself on European-style chassis and youthful driving dynamics, but later on, due to market pressure, Zeekr has increasingly leaned toward family-friendly, spacious, and luxurious car designs.
The Zeekr 001 is generally bought by younger people; this car offers excellent handling along with great interior space. Plus, if you drive this car out, no one is likely to mistake you for a taxi driver, haha. I think many people weighing the choice between BYD and Zeekr would pick Zeekr for this very reason.
*I made a mistake regarding a few of Zeekr’s models, so I’ll make a slight correction here. Before Xiaomi Auto entered the market, Zeekr was the brand of choice for young people seeking sportiness and individuality. However, Xiaomi Auto’s SU7 and YU7 subsequently disrupted the market for sporty cars in the same price range, so Zeekr now primarily sells spacious, family-oriented models in this segment.
That said, there are plenty of middle-class folks in my area buying the Zeekr 9X. This large SUV is incredibly popular—its front end is incredibly imposing, and people jokingly call it the “Hangzhou Bay Cullinan.” So, in a way, Zeekr is a rather unusual brand; its top-of-the-line models, such as the Zeekr 9X, are actually more popular.
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