Yeah. But they're really jumping the gun here. That one image is simply not enough to be sure if we're looking at a real missile or someone's attempt to fabricate it. I'd personally wait for some more images to corroborate everything.
This apparently is a new warhead for the DF-15 missile, not a munition carried by bombers or fighters.
Seems like an expensive way to demolish a bunker but I guess it could be useful for critical targets.