Oomph. This one is a bit hard to translate directly. 鲲鹏 is the word for roc, a mythical giant bird from Middle Eastern mythology. 加油 means to add oil, but it’s also used as a word of encouragement, so there’s a double meaning behind it. Neither “Go roc!” nor “Add oil roc!” capture the full meaning of the phrase, and both sound weird in English, but the meaning is the amalgam of both.