In carrier landings, it is better to overshoot than undershoot, because if you overshoot and miss the wires, you can lift off again no bother since you will be kicking the engines up to full power as soon as you hit the deck. Much harder to recover and have another go if you are smeared all over the back end of the boat.
When your deck crews are as green as your pilots (so the pilots cannot reliably count on the deck officer to wave him off if he looks like he is coming in short), the best option is to play it safe and make sure you hit the middle of the deck and simply forget about the wires. After a few such passes, with both the pilots and deck officer getting a better feel of where the plane will end up if it came in at a certain angle and speed, then you have a go at trying to catch the wires.
Something else to consider is that those skid marks only represent where the back wheels touched down on the deck. The tailhook is a good distance behind the rear wheels on a Flanker, and naval fighters come into landings at relatively high AoAs, and that means that often the tail hook is in contact with the deck a slip second before the rear wheels. When you are coming in at nearly 300 mph, a split second can easily translate into a couple dozen metres or more, and that would put the tail hook nicely among the wires.